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Hey Reader, Running Amazon ads without proper keyword research? You're basically throwing darts in the dark. Most sellers think ads mean just press a few buttons and sales will come. That's completely wrong approach. Running ads without keyword research is like playing lottery with your money. You're making these 3 mistakes in keyword research: 1. Dumping 500 keywords thinking more is better Adding every possible related term creates complete chaos in your campaigns. Need quality over quantity. 10 highly relevant keywords that customers actually use beat 500 random terms that waste budget. 2. Optimizing for algorithm but forgetting real humans You target technical product names because they sound professional. Real customers search using problem-based language, not technical specifications. Understanding how customers actually talk about their problems is essential for ad success. 3. Thinking listing keywords and ad keywords need same strategy Listing keywords need exact product terms for organic ranking. Ad keywords can be broader for discovery or very specific for high intent traffic. Different goals need completely different keyword approaches. Check historical data for seasonal patterns. Many product categories spike during specific months when customer demand increases. Use review insights to understand customer language. If customers consistently use certain phrases in reviews, those become perfect ad keywords. Avoid expensive broad keywords that drain budget without quality traffic. Find opportunity keywords that cost less per click but convert better because they match customer intent. Look for long-tail variations that competitors miss but customers actually search for. Ad success is impossible without solid keyword strategy. If you want more clear understanding, watch this Free Training:
Happy building! Ali Lokhandwala, India’s Top Amazon Expert Once a champion, always a champion.
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India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.
Hey Reader, Don't burn your money on ads thinking they'll magically grow your sales. This is the biggest mistake most Amazon sellers make — they keep running ads but ignore their listing completely. The truth is, ads only bring traffic, but your listing converts it into sales. If your listing is weak, every rupee you spend on ads goes straight to waste. If your title isn't optimized, bullet points aren't convincing, or backend keywords are missing — customers will visit and leave instantly....
Hey Reader, If you're still making these 3 mistakes, stop dreaming about scaling your business! No one can save your business from collapsing if you keep repeating them. If I had to start an Amazon business from scratch and grow it to 100 crore in annual returns fast, I would definitely avoid these 3 mistakes. 1. First, never deal in petty products from the very beginning Low-ticket, low-margin, and high-competition products are a complete waste of time. You'll spend months working hard only...
Hey Reader, Importing from China can completely mess up your life. Most people think finding a cheap importer means everything is sorted—but that's where their problems begin. Only work with importers who guarantee these 3 things: 1. Access to live photos and videos during production Catalogs always look perfect, but the real product can be totally different. Demand live factory videos showing your actual order being produced and packed. Photos can be old stock or someone else's products....