Hey Reader, Experience can be your worst enemy on Amazon. Mr. Goswami learned this the hard way. He had 15 years in home decor. Knew every supplier, every trend, every customer preference. So, when he started selling on Amazon, he stuck to what he knew - small decorative items, wall hangings, tiny accessories. Made perfect sense, right? Wrong. These products were destroying his business slowly. -₹50 profit per item. - Hundreds of competitors selling the same stuff. - Constant price wars. -...
7 days ago • 5 min read
Hey Reader, Your sales hit ₹20 lakhs last month. You're celebrating. But your profit? Barely anything. Something's seriously wrong. Most sellers get trapped in this exact situation. They see revenue growing and think they're winning. They're not. Smart sellers know the truth: Growth without profit is just expensive busy work. Here are 3 ways to fix your ROI without gimmicks: 1. Fine-tune your ads to cut wasted spend instead of blindly increasing budgets Stop throwing more money at...
9 days ago • 5 min read
Hey Reader, Trend-chasing on Amazon is a fool's game. Every week, I see sellers getting excited about the "next big thing." Fidget spinners, Stanley cups, viral gadgets from Instagram. They think they've found a goldmine. Instead, they find bankruptcy. Here's what actually happens when you chase trends: You see a product going viral on social media. You think, "This is my chance!" You quickly source it from China and launch on Amazon. But guess what? 500 other sellers had the same brilliant...
11 days ago • 5 min read
Hey Reader, Price wars on Amazon are business killers. When you see a competitor selling for ₹1,200 and you drop to ₹1,100, you think you're being smart. You're not. You're destroying your own business. Because once you start this game, it never stops. Your competitor drops to ₹1,000. You go to ₹950. Soon you're both selling at cost price making zero profit. Meanwhile, smart sellers are laughing all the way to the bank. Here's what winning sellers do instead: 1. They avoid price wars...
13 days ago • 5 min read
Hey Reader, If you're spending money on Amazon ads but still not getting sales, you're making some serious bidding strategy mistakes. Most sellers just pick any bidding strategy they see or stick with the default settings. And that's exactly why they fail. They never get the desired ROI and end up losing money instead. The problem? You're probably using a strategy that doesn't match your goals, and your ACOS keeps climbing without knowing why. The sellers who are doing well: 1. Use Auto...
17 days ago • 5 min read
Hey Reader, If you want to find the perfect product for Amazon, stop making these silly mistakes. Most sellers chase trending niches, good packaging, and categories with thousands of sellers. And that's exactly why they fail. They end up launching products that look good but solve no real problem and have zero USP. The ones doing well are: 1. Selling high-ticket products with better margins When you sell a ₹2,500 product instead of a ₹250 one, everything changes. Higher margins mean you can...
20 days ago • 5 min read
Hey Reader, "I have ₹10 lakh. Can you give the investment breakdown?" This is one of the most common questions we get. So, here's the answer: 90% of your investment will go into inventory, and the remaining 10% into basic setup & operations. That 10% usually creates the most confusion, so here's where it goes: - Company registration & GST (₹15,000-25,000)- Brand registry & trademark (₹20,000-30,000)- Product photoshoot & graphics (₹15,000-25,000)- Transportation costs (₹10,000-20,000)-...
29 days ago • 3 min read
Hey Reader, If you're spending on Amazon ads but still not getting sales, you're making some serious mistakes. Because PPC isn't just about spending money. It's about knowing where the money should go and where it shouldn't. Avoid these 4 mistakes at all costs: 1. If you're not using negative keywords, your ads will get random clicks with no conversions, wasting your money. When you sell "wireless earbuds" but don't add "wired" as a negative keyword, your ads show up for people searching...
about 1 month ago • 3 min read
Hey Reader, Mr. Chopra went from struggling seller to successful one with one right decision. Mr. Chopra started like most beginners - buying cheap products from Delhi's local markets and sourcing through wholesalers, hoping these items would magically sell online. The reality? Heavy competition, razor-thin margins, products that barely moved. He was stuck in a price war with hundreds of sellers offering identical items. His monthly revenue stayed stuck around ₹80,000 with almost zero profit...
about 1 month ago • 3 min read