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Ali Lokhandwala

India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.

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this is for smart people.

Hey Reader, Don't validate these things before launch? Get ready to waste money. Most sellers get excited, select a product, and launch directly without proper validation. But smart sellers follow these 3 validation steps: First - Check search volume consistency If your security camera keyword searches spike only during festival seasons, that's a red flag. You need year-round steady demand, not temporary trends. Look at 12-month search data - consistent 8,000-12,000 monthly searches are...

Hey Reader, Amazon sellers don't fail because of lack of effort. They fail because they keep doing the wrong things. Most sellers think they're failing because they're not working hard enough. Reality? You're following the wrong approach. Here's what experienced sellers do differently: Wrong approach: Launch home theater systems without seeing real demand Right approach: Validate product ideas with actual search volume and competition analysis before placing orders Wrong approach: Use blurry...

Hey Reader, People who never succeed on Amazon have one common mindset: Good product means everything. Sorry to say this, but this mindset will never let you be successful. Think rationally - if your premium massage gun is excellent quality but listing isn't optimized, where will visibility come from? If your graphics look amateur while competitors have professional images, how will you stand out? If you have zero reviews but competitors have 200+, why will customers trust you with their...

Hey Reader, If you value your money, never enter these categories on Amazon as a beginner: 1. Clothing This space is overcrowded. Manufacturers themselves are selling directly, creating brutal price wars. Plus, Amazon isn't a fashion-first platform like Myntra. Customers come here for convenience, not style discovery. Result? High returns (people order 3 sizes, keep 1), razor-thin margins, zero growth potential. 2. Footwear Size issues kill this category. Even with size charts, 40% of shoes...

Hey Reader, Amazon business is not child's play. Keep repeating mistakes and your business will fail. Here are 3 common mistakes I've seen shut down sellers completely: 1. Mediocre offer If your digital projector looks exactly like 50 other projectors, why would customers buy yours? No unique features, no branding, nothing special. Just another generic product competing on price alone. Smart sellers add unique value - better warranty, solving real existing problem, premium materials,...

Hey Reader, Generic listings won't help you stand out on Amazon. Even if your premium ergonomic equipment is better quality, customers will skip your listing if your brand doesn't give the right vibe. That's why every serious seller should build their own Amazon Storefront. Here's why it's a game-changer: 1. All products in one place Instead of scattered individual listings, customers see your complete range organized professionally. When someone buys your standing desk, they easily discover...

Hey Reader, Stop dreaming of more Amazon sales without proper strategy. Without it, you're just burning money. If you really want to grow, listen to these 3 strategies and apply them: 1. Use keyword layering Don't rely on just one keyword. Use a mix of primary, secondary, and long-tail keywords in layered structure. Primary: "Standing desk" Secondary: "Adjustable height desk" Long-tail: "Electric standing desk for home office" This layered approach can boost organic visibility up to 10 times...

Hey Reader, Most Amazon sellers ignore one crucial thing - having enough inventory. And no, it's not just "more inventory = more sales." It's actually a smart strategy for long-term growth. Here's why: 1. Running out of stock kills your visibility instantly Even if your ergonomic laptop stand is ranking #3 for main keywords, once stock finishes, Amazon drops your ranking immediately. All your hard work - reviews, PPC spend, organic momentum - goes to waste. It takes weeks to regain those...

Hey Reader, Even Gold Won't Sell If Customers Can't See It You could sell gold on Amazon, but if customers can't see your product, how will you get sales? Without visibility, nothing works. That's why your main focus should be boosting Amazon rankings to get more views and sales. Here are 5 simple steps to improve your product ranking: 1. Do smart keyword research Don't just pick high-volume keywords. Pick relevant, converting ones. "Label printer" gets 60,000 searches but has massive...

Hey Reader, If you are only checking demand and seller count for product research, you're missing the real picture. Every seller checks search volume and competition. But these are basics everyone knows. Here are 3 advanced parameters that 98% sellers completely ignore: 1. Check advertising cost on main keywords See how much it costs to run ads and whether it's sustainable for your margins. If your ergonomic office chair has 30% profit margin but ads cost 35% of revenue, you're losing money...