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Hey Reader, Running ads but getting terrible results? Stop blaming the ads. The problem isn't your PPC strategy. It's your foundation. You're trying to drive traffic to a listing that can't convert. Like inviting guests to a house that's still under construction. Why expect results when the basics aren't fixed? Before spending another rupee on ads, honestly check these 5 things: 1. Is your listing fully optimized? Blurry images, weak title, missing keywords in bullets - and you expect ads to work? Your listing is where the magic happens. Ads just bring people to see it. If it can't convert visitors, more traffic means more wasted money. 2. Do you have at least 5-10 strong reviews with 4.0+ rating? Zero reviews = zero trust. Would you buy a ₹8,000 air purifier from someone with no reviews? Neither will your customers. Get those initial reviews through quality and service. Then run ads to scale what's already working. 3. Is your pricing competitive? If your ergonomic chair costs ₹15,000 when similar ones cost ₹12,000, you better show crystal clear value for that extra ₹3,000. Price isn't everything, but it needs to make sense compared to alternatives. 4. Are your main keywords indexed? If Amazon doesn't know what your product is for, ads can't work properly. Check if your listing shows up when you search for your main keywords. No indexing = wasted ad spend on keywords that can't rank you organically. 5. What's your conversion rate? Getting 100 clicks but only 2 sales? That's a 2% conversion rate - terrible for most categories. Fix your listing first. Then ads will actually convert the traffic they bring. If you can't confidently check all 5 boxes, stop wasting money on ads. Fix your foundation first. Then ads become profitable instead of painful. Stay tuned for more such insightful tips and strategies that can help you scale your Amazon business! Also, if you need any help to grow your Amazon business, I've got you covered. Checkout the link to supercharge your business on Amazon: https://tr.ee/i8TR5rx77n See you then. Happy building! Ali Lokhandwala, India’s Top Amazon Expert Once a champion, always a champion.
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India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.
Hey Reader, Don't validate these things before launch? Get ready to waste money. Most sellers get excited, select a product, and launch directly without proper validation. But smart sellers follow these 3 validation steps: First - Check search volume consistency If your security camera keyword searches spike only during festival seasons, that's a red flag. You need year-round steady demand, not temporary trends. Look at 12-month search data - consistent 8,000-12,000 monthly searches are...
Hey Reader, Amazon sellers don't fail because of lack of effort. They fail because they keep doing the wrong things. Most sellers think they're failing because they're not working hard enough. Reality? You're following the wrong approach. Here's what experienced sellers do differently: Wrong approach: Launch home theater systems without seeing real demand Right approach: Validate product ideas with actual search volume and competition analysis before placing orders Wrong approach: Use blurry...
Hey Reader, People who never succeed on Amazon have one common mindset: Good product means everything. Sorry to say this, but this mindset will never let you be successful. Think rationally - if your premium massage gun is excellent quality but listing isn't optimized, where will visibility come from? If your graphics look amateur while competitors have professional images, how will you stand out? If you have zero reviews but competitors have 200+, why will customers trust you with their...