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Hey Reader, Running ads but getting terrible results? Stop blaming the ads. The problem isn't your PPC strategy. It's your foundation. You're trying to drive traffic to a listing that can't convert. Like inviting guests to a house that's still under construction. Why expect results when the basics aren't fixed? Before spending another rupee on ads, honestly check these 5 things: 1. Is your listing fully optimized? Blurry images, weak title, missing keywords in bullets - and you expect ads to work? Your listing is where the magic happens. Ads just bring people to see it. If it can't convert visitors, more traffic means more wasted money. 2. Do you have at least 5-10 strong reviews with 4.0+ rating? Zero reviews = zero trust. Would you buy a ₹8,000 air purifier from someone with no reviews? Neither will your customers. Get those initial reviews through quality and service. Then run ads to scale what's already working. 3. Is your pricing competitive? If your ergonomic chair costs ₹15,000 when similar ones cost ₹12,000, you better show crystal clear value for that extra ₹3,000. Price isn't everything, but it needs to make sense compared to alternatives. 4. Are your main keywords indexed? If Amazon doesn't know what your product is for, ads can't work properly. Check if your listing shows up when you search for your main keywords. No indexing = wasted ad spend on keywords that can't rank you organically. 5. What's your conversion rate? Getting 100 clicks but only 2 sales? That's a 2% conversion rate - terrible for most categories. Fix your listing first. Then ads will actually convert the traffic they bring. If you can't confidently check all 5 boxes, stop wasting money on ads. Fix your foundation first. Then ads become profitable instead of painful. Stay tuned for more such insightful tips and strategies that can help you scale your Amazon business! Also, if you need any help to grow your Amazon business, I've got you covered. Checkout the link to supercharge your business on Amazon: https://tr.ee/i8TR5rx77n See you then. Happy building! Ali Lokhandwala, India’s Top Amazon Expert Once a champion, always a champion.
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India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.
Hey Reader, 99% Amazon sellers don't know these 3 advanced tactics that actually drive sales. You can look at the Free Training too for indepth clarity: HAVE A LOOK Everyone does basic optimization but only top 1% sellers use these practical secrets: 1. Use Brand Analytics Search Query Performance data This hidden feature in Amazon console shows actual search volume of your keywords versus competitors' conversion rates. Most sellers guess which keywords work. Smart sellers use this data to...
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