profile

Ali Lokhandwala

this can be really important

Published 6 months ago • 3 min read

Hey Reader,

High return rates are business killers on Amazon.

Every returned product costs you money - shipping, handling, restocking fees. Plus Amazon's algorithm starts treating your listing like a problem product.

When your return rate hits 15-20%, Amazon basically stops showing your product to customers. Your rankings drop. Sales crash.

But here's the thing - most returns happen because customers didn't get what they expected. That's fixable.

1. Write clear product descriptions that leave no confusion

Don't just say "premium ergonomic office chair." Say "adjustable height office chair with lumbar support, supports up to 150kg, fits desks 28-32 inches high."

Vague descriptions make people guess. When they guess wrong, they return the product.

2. Show your product from every angle

One product photo isn't enough. Show front, back, side, close-ups of materials. If it's a kitchen gadget, show someone actually using it.

People return products when they look different than expected. Good photos prevent this completely.

3. Focus on what your product does for them

Instead of "360-degree rotating handle," say "rotates easily so you can reach tight corners without straining your wrist."

Customers don't care about features. They care about how those features help them.

4. Build up genuine reviews and handle complaints properly

When someone leaves a negative review saying "too small," don't ignore it. Respond with size details and measurements. Future buyers will see this and make better decisions.

Good reviews with specific details help other customers choose correctly.

These changes work immediately.

One seller had 25% return rates on his standing desks. Customers complained they were "too small" and "unstable."

He updated his listing with exact dimensions, showed the desk holding different monitor setups, and explained the weight capacity clearly.

Return rates dropped to 8% within a month. Same product, better presentation.

Remember, most returns aren't about bad products - they're about bad communication.

When customers know exactly what they're buying, they're much more likely to keep it.

See you then.

Happy building!

Ali Lokhandwala, India’s Top Amazon Expert

Once a champion, always a champion.

​
​

Disclaimer: Making progress in business requires consistent effort, time, and the ability to adapt. While many Amazon sellers have grown with the help of our programs, everyone’s journey is different. What works for one person may not work for another, depending on many moving parts.

Club India is guided by Ali Lokhandwala, based in Morbi, Gujarat. We care about your privacy and aim to create a safe experience across our site and programs. Information on how we handle your shared data is explained clearly on our website. If you’d like more clarity, kindly reach out at meeting@alilokhandwalaofficial.com.

When you use our services, you may share:

Your preferred contact details

Email ID

Payment-related inputs

Work background

We treat your communication with the same respect whether it's via email, web, or mobile. If you message us, we may keep the exchange for clarity and follow-up.

This message is intended for those it was meant for and may include private or sensitive content. If you received this in error, kindly let us know and remove the content from your inbox.

In certain cases, we may review or store conversations in line with standard practices and may provide them to the appropriate parties if needed.

Club India delivers education and guidance for Amazon sellers. We do not sell business packages or shortcuts to 7 figures. Our learning content is protected and not meant to be reused, shared, or copied without permission.

Creating or growing a store takes real work and can involve ups and downs. Some of the topics or methods we talk about may not apply in every situation. We don’t provide predictions or fixed expectations around outcomes.

You may see stories or highlights from real users. These reflect unique experiences, and results are shaped by each person’s background, experience, and consistency.

Sometimes we refer to helpful tools, platforms, or services created by others. These are shared for informational purposes. We are not responsible for what they delivers and do not

formally support or represent them.

Our programs (AIM, AGM, AAM) and services (PPI, AMS, 1-on-1 Mentorship) are designed to help Amazon sellers gain clarity, confidence, and structure. What someone gains from this will always come down to their personal involvement and learning process.

You can pause updates from us or manage how you hear from us by clicking the “manage preferences” link in our emails. Note that some service-related messages will still be shared when needed.

For the most recent version of our guidelines and policies, head to alilokhandwalaofficial.com. For help, reach out to meeting@alilokhandwalaofficial.com.

​

Ali Lokhandwala

Once a Champion, always a Champion.

India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.

Read more from Ali Lokhandwala

Hey Reader, Are you burning money on Amazon ads? It's because most sellers jump straight into PPC without building a foundation. Running ads on weak foundations is like building a house on sand. No matter how much you spend, it will collapse. Here's the right approach: 1. Define your target audience Know exactly who they are, how they shop, and their buying journey. Are they price-conscious buyers or quality-focused customers? Do they research extensively or make quick decisions?...

about 2 months ago • 5 min read

Hey Reader, Why is your product failing on Amazon? You can watch this training video as well to get an answer: WATCH HERE You're ignoring these 4 hidden reasons that most people don't know. Everyone thinks good product is enough but you're missing these 4 things that silently cause failure: First - Creating weak product listings If titles, descriptions, and images aren't optimized, you get fewer clicks and low conversions. The foundation itself is weak. Your listing is your storefront. Poor...

2 months ago • 5 min read

Hey Reader, The 3 biggest myths Amazon sellers believe (and why they'll make you fail): 1. "Just sell what others are selling" Wrong. If copying worked, every second person would be successful on Amazon. When you sell the same products as 500 other sellers, you enter a brutal price war where nobody wins. Everyone cuts prices to survive, margins disappear, and customers have no reason to choose you specifically. Amazon rewards unique value, not copy-paste strategies. The platform runs on data...

2 months ago • 5 min read