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Ali Lokhandwala

this can be really important

Published 8 months ago • 3 min read

Hey Reader,

High return rates are business killers on Amazon.

Every returned product costs you money - shipping, handling, restocking fees. Plus Amazon's algorithm starts treating your listing like a problem product.

When your return rate hits 15-20%, Amazon basically stops showing your product to customers. Your rankings drop. Sales crash.

But here's the thing - most returns happen because customers didn't get what they expected. That's fixable.

1. Write clear product descriptions that leave no confusion

Don't just say "premium ergonomic office chair." Say "adjustable height office chair with lumbar support, supports up to 150kg, fits desks 28-32 inches high."

Vague descriptions make people guess. When they guess wrong, they return the product.

2. Show your product from every angle

One product photo isn't enough. Show front, back, side, close-ups of materials. If it's a kitchen gadget, show someone actually using it.

People return products when they look different than expected. Good photos prevent this completely.

3. Focus on what your product does for them

Instead of "360-degree rotating handle," say "rotates easily so you can reach tight corners without straining your wrist."

Customers don't care about features. They care about how those features help them.

4. Build up genuine reviews and handle complaints properly

When someone leaves a negative review saying "too small," don't ignore it. Respond with size details and measurements. Future buyers will see this and make better decisions.

Good reviews with specific details help other customers choose correctly.

These changes work immediately.

One seller had 25% return rates on his standing desks. Customers complained they were "too small" and "unstable."

He updated his listing with exact dimensions, showed the desk holding different monitor setups, and explained the weight capacity clearly.

Return rates dropped to 8% within a month. Same product, better presentation.

Remember, most returns aren't about bad products - they're about bad communication.

When customers know exactly what they're buying, they're much more likely to keep it.

See you then.

Happy building!

Ali Lokhandwala, India’s Top Amazon Expert

Once a champion, always a champion.

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Ali Lokhandwala

Once a Champion, always a Champion.

India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.

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