India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.
this can be really important
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Hey Reader, High return rates are business killers on Amazon. Every returned product costs you money - shipping, handling, restocking fees. Plus Amazon's algorithm starts treating your listing like a problem product. When your return rate hits 15-20%, Amazon basically stops showing your product to customers. Your rankings drop. Sales crash. But here's the thing - most returns happen because customers didn't get what they expected. That's fixable. 1. Write clear product descriptions that leave no confusion Don't just say "premium ergonomic office chair." Say "adjustable height office chair with lumbar support, supports up to 150kg, fits desks 28-32 inches high." Vague descriptions make people guess. When they guess wrong, they return the product. 2. Show your product from every angle One product photo isn't enough. Show front, back, side, close-ups of materials. If it's a kitchen gadget, show someone actually using it. People return products when they look different than expected. Good photos prevent this completely. 3. Focus on what your product does for them Instead of "360-degree rotating handle," say "rotates easily so you can reach tight corners without straining your wrist." Customers don't care about features. They care about how those features help them. 4. Build up genuine reviews and handle complaints properly When someone leaves a negative review saying "too small," don't ignore it. Respond with size details and measurements. Future buyers will see this and make better decisions. Good reviews with specific details help other customers choose correctly. These changes work immediately. One seller had 25% return rates on his standing desks. Customers complained they were "too small" and "unstable." He updated his listing with exact dimensions, showed the desk holding different monitor setups, and explained the weight capacity clearly. Return rates dropped to 8% within a month. Same product, better presentation. Remember, most returns aren't about bad products - they're about bad communication. When customers know exactly what they're buying, they're much more likely to keep it. See you then. Happy building! Ali Lokhandwala, India’s Top Amazon Expert Once a champion, always a champion.
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Ali Lokhandwala
India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.
Hey Reader, Don't validate these things before launch? Get ready to waste money. Most sellers get excited, select a product, and launch directly without proper validation. But smart sellers follow these 3 validation steps: First - Check search volume consistency If your security camera keyword searches spike only during festival seasons, that's a red flag. You need year-round steady demand, not temporary trends. Look at 12-month search data - consistent 8,000-12,000 monthly searches are...
Hey Reader, Amazon sellers don't fail because of lack of effort. They fail because they keep doing the wrong things. Most sellers think they're failing because they're not working hard enough. Reality? You're following the wrong approach. Here's what experienced sellers do differently: Wrong approach: Launch home theater systems without seeing real demand Right approach: Validate product ideas with actual search volume and competition analysis before placing orders Wrong approach: Use blurry...
Hey Reader, People who never succeed on Amazon have one common mindset: Good product means everything. Sorry to say this, but this mindset will never let you be successful. Think rationally - if your premium massage gun is excellent quality but listing isn't optimized, where will visibility come from? If your graphics look amateur while competitors have professional images, how will you stand out? If you have zero reviews but competitors have 200+, why will customers trust you with their...