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Ali Lokhandwala

will you make the same mistake?

Published 10 months ago • 2 min read

Hey Reader,

Dr. Shushank was eager to begin his Amazon business.

He noticed sellers making money with a particular product and thought, “If they can do it, so can I.”

But things didn’t go as planned. He bought large quantities from a wholesaler in Delhi, investing ₹12 lakhs upfront.

The problem?

That product was already crowded. Too many sellers were offering it, and manufacturers had filled the market. His sales stayed low, returns were high, and a big part of his stock remained unsold.

That’s when he reached out to us. We walked him through proper product research. He learned how to find items with steady demand and fewer competitors.

This time, the results were very different. His new products sold well, the business made sense, and he finally saw growth.

Here’s what Shushank learned:

Just because a product is selling today doesn’t mean there’s space for another seller. When hundreds or even thousands of sellers are on the same item, it is usually a warning sign.

The wholesaler was glad to clear that stock. But Shushank hadn’t realized why. The product had already peaked. Beginners who skip the research step often fall into this trap.

The takeaway is simple. Product research isn’t just important, it is the foundation. Skipping it means risking your investment.

If you need any help, just dm on instagram..

See you then.

Happy building!

Ali Lokhandwala, India’s Top Amazon Expert

Once a champion, always a champion.

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Ali Lokhandwala

Once a Champion, always a Champion.

India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.

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