profile

Ali Lokhandwala

will you make the same mistake?

Published 2 months ago • 2 min read

Hey Reader,

Dr. Shushank was eager to begin his Amazon business.

He noticed sellers making money with a particular product and thought, “If they can do it, so can I.”

But things didn’t go as planned. He bought large quantities from a wholesaler in Delhi, investing ₹12 lakhs upfront.

The problem?

That product was already crowded. Too many sellers were offering it, and manufacturers had filled the market. His sales stayed low, returns were high, and a big part of his stock remained unsold.

That’s when he reached out to us. We walked him through proper product research. He learned how to find items with steady demand and fewer competitors.

This time, the results were very different. His new products sold well, the business made sense, and he finally saw growth.

Here’s what Shushank learned:

Just because a product is selling today doesn’t mean there’s space for another seller. When hundreds or even thousands of sellers are on the same item, it is usually a warning sign.

The wholesaler was glad to clear that stock. But Shushank hadn’t realized why. The product had already peaked. Beginners who skip the research step often fall into this trap.

The takeaway is simple. Product research isn’t just important, it is the foundation. Skipping it means risking your investment.

If you need any help, just dm on instagram..

See you then.

Happy building!

Ali Lokhandwala, India’s Top Amazon Expert

Once a champion, always a champion.

​
​

Disclaimer: Making progress in business requires consistent effort, time, and the ability to adapt. While many Amazon sellers have grown with the help of our programs, everyone’s journey is different. What works for one person may not work for another, depending on many moving parts.

Club India is guided by Ali Lokhandwala, based in Morbi, Gujarat. We care about your privacy and aim to create a safe experience across our site and programs. Information on how we handle your shared data is explained clearly on our website. If you’d like more clarity, kindly reach out at meeting@alilokhandwalaofficial.com.

​

When you use our services, you may share:

​

Your preferred contact details

Email ID

Payment-related inputs

Work background

​

We treat your communication with the same respect whether it's via email, web, or mobile. If you message us, we may keep the exchange for clarity and follow-up.

This message is intended for those it was meant for and may include private or sensitive content. If you received this in error, kindly let us know and remove the content from your inbox.

In certain cases, we may review or store conversations in line with standard practices and may provide them to the appropriate parties if needed.

Club India delivers education and guidance for Amazon sellers. We do not sell business packages or shortcuts to 7 figures. Our learning content is protected and not meant to be reused, shared, or copied without permission.

Creating or growing a store takes real work and can involve ups and downs. Some of the topics or methods we talk about may not apply in every situation. We don’t provide predictions or fixed expectations around outcomes.

You may see stories or highlights from real users. These reflect unique experiences, and results are shaped by each person’s background, experience, and consistency.

Sometimes we refer to helpful tools, platforms, or services created by others. These are shared for informational purposes. We are not responsible for what they delivers and do not

formally support or represent them.

Our programs (AIM, AGM, AAM) and services (PPI, AMS, 1-on-1 Mentorship) are designed to help Amazon sellers gain clarity, confidence, and structure. What someone gains from this will always come down to their personal involvement and learning process.

You can pause updates from us or manage how you hear from us by clicking the “manage preferences” link in our emails. Note that some service-related messages will still be shared when needed.

For the most recent version of our guidelines and policies, head to alilokhandwalaofficial.com. For help, reach out to meeting@alilokhandwalaofficial.com.

​

Ali Lokhandwala

Once a Champion, always a Champion.

India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.

Read more from Ali Lokhandwala

Hey Reader, Most sellers pick products randomly and then wonder why they're struggling. Here's how to find opportunities that actually work: Don't waste time on small, cheap products. Everyone thinks selling ₹200 phone covers or ₹300 keychains will make them rich. It won't. These products have terrible margins. Too much competition. You'll spend more on ads than you'll make in profit. Focus on products that cost ₹1,500 or more. Better margins, serious buyers, less price wars. Use the right...

6 days ago • 5 min read

Hey Reader, Experience can be your worst enemy on Amazon. Mr. Goswami learned this the hard way. He had 15 years in home decor. Knew every supplier, every trend, every customer preference. So, when he started selling on Amazon, he stuck to what he knew - small decorative items, wall hangings, tiny accessories. Made perfect sense, right? Wrong. These products were destroying his business slowly. -₹50 profit per item. - Hundreds of competitors selling the same stuff. - Constant price wars. -...

7 days ago • 5 min read

Hey Reader, Your sales hit ₹20 lakhs last month. You're celebrating. But your profit? Barely anything. Something's seriously wrong. Most sellers get trapped in this exact situation. They see revenue growing and think they're winning. They're not. Smart sellers know the truth: Growth without profit is just expensive busy work. Here are 3 ways to fix your ROI without gimmicks: 1. Fine-tune your ads to cut wasted spend instead of blindly increasing budgets Stop throwing more money at...

9 days ago • 5 min read