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Hey Reader, Even Gold Won't Sell If Customers Can't See It You could sell gold on Amazon, but if customers can't see your product, how will you get sales? Without visibility, nothing works. That's why your main focus should be boosting Amazon rankings to get more views and sales. Here are 5 simple steps to improve your product ranking: 1. Do smart keyword research Don't just pick high-volume keywords. Pick relevant, converting ones. "Label printer" gets 60,000 searches but has massive competition. "Portable label printer for office" gets 8,000 searches with better conversion rates. Smart sellers target keywords they can actually rank for. 2. Optimize titles with main keywords Include your primary keyword, but keep it readable. Bad: "Label Printer Portable Office Thermal Bluetooth Wireless Device" Good: "Portable Label Printer for Office - Bluetooth Thermal Printer for Labels" Second one flows naturally while including important keywords. 3. Write descriptions that convince and convert Don't just stuff keywords. Explain benefits clearly. "Reduces back pain during long work hours" works better than "ergonomic design features." Customers buy solutions, not features. 4. Use backend keywords for extra indexing Add synonyms and alternate terms in hidden backend fields. For label printers: "thermal printer," "office printer," "barcode printer," "sticker printer." This helps you show up for more search terms without cluttering your visible listing. 5. Price competitively but maintain margins If similar printers sell for ₹8,000-12,000, don't price yours at ₹15,000 unless you clearly show extra value. Competitive pricing helps rankings, but don't sacrifice profits completely. Remember, on Amazon, visibility is everything. Even the best product fails if no one sees it. Even average products succeed with great visibility. Don't let amazing products die in Amazon's buried pages. Stay tuned for more such insightful tips and strategies that can help you scale your Amazon business! To discuss more book a call:
See you then. Happy building! Ali Lokhandwala, India’s Top Amazon Expert Once a champion, always a champion.
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India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.
Hey Reader, Don't validate these things before launch? Get ready to waste money. Most sellers get excited, select a product, and launch directly without proper validation. But smart sellers follow these 3 validation steps: First - Check search volume consistency If your security camera keyword searches spike only during festival seasons, that's a red flag. You need year-round steady demand, not temporary trends. Look at 12-month search data - consistent 8,000-12,000 monthly searches are...
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Hey Reader, People who never succeed on Amazon have one common mindset: Good product means everything. Sorry to say this, but this mindset will never let you be successful. Think rationally - if your premium massage gun is excellent quality but listing isn't optimized, where will visibility come from? If your graphics look amateur while competitors have professional images, how will you stand out? If you have zero reviews but competitors have 200+, why will customers trust you with their...