Hey Reader, If you're spending money on Amazon ads but still not getting sales, you're making some serious bidding strategy mistakes. Most sellers just pick any bidding strategy they see or stick with the default settings. And that's exactly why they fail. They never get the desired ROI and end up losing money instead. The problem? You're probably using a strategy that doesn't match your goals, and your ACOS keeps climbing without knowing why. The sellers who are doing well: 1. Use Auto Targeting when they need broad exposure but don't leave it unmonitored Auto campaigns help discover new keywords, but successful sellers check them weekly. They harvest converting search terms and add them to manual campaigns, while blocking wasteful ones with negative keywords. 2. Handpick high-intent keywords in Manual Targeting for full control Instead of bidding on generic terms like "kitchen tools," smart sellers target specific phrases like "silicone spatula set" that show clear buying intent. This reduces wasted clicks and improves conversion rates significantly. 3. Use Dynamic Up & Down smartly based on real-time conversion probability This strategy increases bids when Amazon predicts higher conversion chances and decreases them when conversion probability is low. It's perfect for products with proven conversion rates who want to maximize efficiency. 4. Choose Dynamic Fixed for predictable daily spend when planning is needed When you have a strict monthly budget or need consistent daily spending for cash flow planning, fixed bids give you complete control over costs without surprise spikes. 5. Start with lower bids and gradually increase based on performance data Most sellers start with high bids hoping for quick results, but this burns budget fast. Winners start with 50-60% of suggested bids, then increase only on keywords that actually convert, building profitable campaigns systematically. Amazon ads success is simple — choose the right bidding strategy based on your specific goals with proper monitoring. Else you'll keep burning money in the crowd like every other seller. See you then. Happy building! Ali Lokhandwala, India’s Top Amazon Expert Once a champion, always a champion.
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India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.
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