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Ali Lokhandwala

are you checking this before selling?

Published 8 months ago • 3 min read

Hey Reader,

Your product could be the best in the world, but a weak listing will destroy your sales.

Customers decide within 10 seconds whether to buy or move on. If your listing looks unprofessional, they're gone.

Here are 3 mistakes that kill conversions instantly:

1. Using terrible product images

Blurry photos, dark lighting, or just showing the product in its box - this screams "cheap quality" to customers.

When someone's buying a ₹3,000 portable label printer, they want to see it clearly. Show it in a living room. Demonstrate the control panel. Compare sizes with everyday objects.

Poor images make customers think: "If they can't even take good photos, how good can the product be?"

2. Writing weak descriptions that say nothing

"High quality office chair with great comfort" tells customers nothing useful.

Instead: "Ergonomic office chair with adjustable lumbar support reduces back pain during 8-hour work days. Memory foam cushion and breathable mesh back keep you comfortable."

See the difference? One is generic fluff. The other solves real problems.

Plus, weak descriptions don't rank well in Amazon search. No keywords = no visibility.

3. Ignoring customer questions and reviews

When customers ask "What's the weight limit?" and you don't respond for weeks, you look unprofessional.

When negative reviews pile up without responses, potential buyers assume you don't care about customers.

Smart sellers answer questions within 24 hours and respond to negative reviews professionally. This builds massive trust.

Amazon runs on trust. No trust = no sales.

See you then.

Happy building!

Ali Lokhandwala, India’s Top Amazon Expert

Once a champion, always a champion.

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Ali Lokhandwala

Once a Champion, always a Champion.

India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.

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