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Ali Lokhandwala

importing is not as easy as it seems.

Published 10 months ago • 3 min read

Hey Reader,

Importing from China is challenging if you ignore the basics.

If you don't work with the right importer, losing money becomes a real possibility.

Here are 3 things you must follow while importing:

1. Always take proper paperwork like bill, agreement, and GST invoice.

No documents mean high chances of fraud.

Without proper documentation, you have zero legal protection. If the quality is poor or the shipment never arrives, you can't even file a complaint. Plus, customs clearance becomes a nightmare without correct invoices. Always insist on detailed purchase orders, quality agreements, and proper GST documentation before any payment is made.

2. Ask for live videos and images before sending money.

A product that looks good in a catalogue may not be the same in reality.

Catalogue photos are often misleading. That so-called "high quality" product might be flimsy plastic in reality. Careful importers always request live factory videos showing the actual production line, close-ups of materials used, and packaging process.

3. Choose an importer who gives clear quality assurance and allows part payment.

If someone asks for the full amount in advance without taking responsibility, don’t depend on them. A reliable importer always provides quality assurance and shares responsibility.

Trusted importers understand that confidence is built over time. They’re willing to accept 30–50% advance and balance on delivery because they stand by their quality. Fraudulent operators usually demand 100% payment in advance and then vanish once they get your money.

Importing can be rewarding only if done carefully. One mistake can cause long-term losses.

Remember: Your Amazon business is only as strong as your supply chain. One bad import experience can wipe out months of effort, good rankings, and customer confidence. The extra time spent checking importers properly is nothing compared to the cost of getting it wrong.

Don’t let excitement about margins cloud your judgment. The lowest quote often turns out to be the costliest mistake.

If you’d like my help, just reach out to me on Instagram.

See you then.

If you want my help just dm me on Instagram..

See you then.

Happy building!

Ali Lokhandwala, India’s Top Amazon Expert

Once a champion, always a champion.

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Ali Lokhandwala

Once a Champion, always a Champion.

India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.

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