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Hey Reader, This story is about Mr. Rajeev, and why I had to make one of the hardest decisions in my mentorship journey. Mr. Rajeev joined my Mentorship program with big plans around 2021. We identified perfect high-ticket products for him. Good margins, less competition, real potential. But then something strange happened. Mr. Rajeev thought that finding the right product was all he needed. That my research would automatically make him successful. He didn't bother going through the course content I shared. Didn't watch the listing optimization videos. Skipped the PPC training. When I told him to invest in professional graphics and photos, he said "I'll do it later." When I suggested getting initial reviews to build credibility, he replied "Can't you handle that for me?" When his listing needed optimization, he expected me do everything for him. Basically, Mr. Rajeev wanted success without putting in any work. Months passed. His products barely moved. Sales were terrible. But instead of taking responsibility, he started blaming the products. "These don't work," he complained. While my others students were succeeding who were more responsible and giving there 100% efforts. The problem wasn't the products. It was his mindset. Mr. Rajeev believed that paying for mentorship meant someone else would build his business for him. That's not how success works. I can give you the roadmap, but you have to walk the path. Eventually, I helped him clear out inventory so he don’t lose his money but made the tough decision to remove him from the program. Was it hard? Yes. But it was necessary. I realized it was my mistake for accepting someone with this mindset in the first place. Today, I'm take very limited individuals for my mentorship. I only work with people who understand that success requires their own effort. People who are willing to learn, implement, and take action. Not people who want me to run their business for them. Mr. Rajeev taught me an important lesson: You can't help someone who won't help themselves. No matter how good your guidance is, if the student won't do the work, failure is guaranteed. Success on Amazon requires partnership, not dependency. If you want to learn the right way to do the Amazon business, checkout the free training:
See you then. Happy building! Ali Lokhandwala, India’s Top Amazon Expert Once a champion, always a champion.
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India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.
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