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Hey Reader, If you are only checking demand and seller count for product research, you're missing the real picture. Every seller checks search volume and competition. But these are basics everyone knows. Here are 3 advanced parameters that 98% sellers completely ignore: 1. Check advertising cost on main keywords See how much it costs to run ads and whether it's sustainable for your margins. If your ergonomic office chair has 30% profit margin but ads cost 35% of revenue, you're losing money on every sale. Smart sellers calculate: Can I afford ₹150 per click when my profit is only ₹800 per unit? If CPC is too high, even great products become unprofitable. 2. Analyze paid vs organic keyword distribution This tells you if demand is real or artificial. If 80% of traffic comes from paid ads and only 20% from organic search, it means sellers are creating fake demand through advertising. Real demand shows 60-70% organic traffic. People actively search for these products without ads pushing them. Artificial demand disappears when sellers stop advertising. Real demand stays consistent. 3. Check BSR trends, not just current numbers Lower BSR doesn't always mean better opportunity. Look at BSR movement over 3-6 months. If BSR went from 500 to 5,000 in 3 months, the market is declining. If it went from 8,000 to 2,000, it's growing. Stable BSR around 1,000-3,000 often indicates healthy, sustainable demand. Ignore these parameters and you'll make costly mistakes. Finding good products is a mix of skill, experience, and smart strategies. Basic research finds obvious opportunities that everyone else also finds. Advanced research finds hidden gems that others miss. Stop competing with everyone else on obvious products. Find opportunities only you can see. If you want to learn the right way to do the Amazon business, checkout the free training:
See you then. Happy building! Ali Lokhandwala, India’s Top Amazon Expert Once a champion, always a champion.
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India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.
Hey Reader, Are you burning money on Amazon ads? It's because most sellers jump straight into PPC without building a foundation. Running ads on weak foundations is like building a house on sand. No matter how much you spend, it will collapse. Here's the right approach: 1. Define your target audience Know exactly who they are, how they shop, and their buying journey. Are they price-conscious buyers or quality-focused customers? Do they research extensively or make quick decisions?...
Hey Reader, Why is your product failing on Amazon? You can watch this training video as well to get an answer: WATCH HERE You're ignoring these 4 hidden reasons that most people don't know. Everyone thinks good product is enough but you're missing these 4 things that silently cause failure: First - Creating weak product listings If titles, descriptions, and images aren't optimized, you get fewer clicks and low conversions. The foundation itself is weak. Your listing is your storefront. Poor...
Hey Reader, The 3 biggest myths Amazon sellers believe (and why they'll make you fail): 1. "Just sell what others are selling" Wrong. If copying worked, every second person would be successful on Amazon. When you sell the same products as 500 other sellers, you enter a brutal price war where nobody wins. Everyone cuts prices to survive, margins disappear, and customers have no reason to choose you specifically. Amazon rewards unique value, not copy-paste strategies. The platform runs on data...