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Hey Reader, If you are only checking demand and seller count for product research, you're missing the real picture. Every seller checks search volume and competition. But these are basics everyone knows. Here are 3 advanced parameters that 98% sellers completely ignore: 1. Check advertising cost on main keywords See how much it costs to run ads and whether it's sustainable for your margins. If your ergonomic office chair has 30% profit margin but ads cost 35% of revenue, you're losing money on every sale. Smart sellers calculate: Can I afford ₹150 per click when my profit is only ₹800 per unit? If CPC is too high, even great products become unprofitable. 2. Analyze paid vs organic keyword distribution This tells you if demand is real or artificial. If 80% of traffic comes from paid ads and only 20% from organic search, it means sellers are creating fake demand through advertising. Real demand shows 60-70% organic traffic. People actively search for these products without ads pushing them. Artificial demand disappears when sellers stop advertising. Real demand stays consistent. 3. Check BSR trends, not just current numbers Lower BSR doesn't always mean better opportunity. Look at BSR movement over 3-6 months. If BSR went from 500 to 5,000 in 3 months, the market is declining. If it went from 8,000 to 2,000, it's growing. Stable BSR around 1,000-3,000 often indicates healthy, sustainable demand. Ignore these parameters and you'll make costly mistakes. Finding good products is a mix of skill, experience, and smart strategies. Basic research finds obvious opportunities that everyone else also finds. Advanced research finds hidden gems that others miss. Stop competing with everyone else on obvious products. Find opportunities only you can see. If you want to learn the right way to do the Amazon business, checkout the free training:
See you then. Happy building! Ali Lokhandwala, India’s Top Amazon Expert Once a champion, always a champion.
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India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.
Hey Reader, 99% Amazon sellers don't know these 3 advanced tactics that actually drive sales. You can look at the Free Training too for indepth clarity: HAVE A LOOK Everyone does basic optimization but only top 1% sellers use these practical secrets: 1. Use Brand Analytics Search Query Performance data This hidden feature in Amazon console shows actual search volume of your keywords versus competitors' conversion rates. Most sellers guess which keywords work. Smart sellers use this data to...
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Hey Reader, Every family function, same question: "Beta, how did you become successful so young? Share some secret!" I always get amazed at this question. Because the answer is painfully simple: Discipline, right mindset, and consistency. That's it. No secret formula. No hidden trick. But people's faces? Pure disappointment. They're expecting some magical shortcut, some insider thing that unlocks fast success. When I tell them the truth, they overthink it. "There has to be more to it, right?"...