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Hey Reader, If you are only checking demand and seller count for product research, you're missing the real picture. Every seller checks search volume and competition. But these are basics everyone knows. Here are 3 advanced parameters that 98% sellers completely ignore: 1. Check advertising cost on main keywords See how much it costs to run ads and whether it's sustainable for your margins. If your ergonomic office chair has 30% profit margin but ads cost 35% of revenue, you're losing money on every sale. Smart sellers calculate: Can I afford ₹150 per click when my profit is only ₹800 per unit? If CPC is too high, even great products become unprofitable. 2. Analyze paid vs organic keyword distribution This tells you if demand is real or artificial. If 80% of traffic comes from paid ads and only 20% from organic search, it means sellers are creating fake demand through advertising. Real demand shows 60-70% organic traffic. People actively search for these products without ads pushing them. Artificial demand disappears when sellers stop advertising. Real demand stays consistent. 3. Check BSR trends, not just current numbers Lower BSR doesn't always mean better opportunity. Look at BSR movement over 3-6 months. If BSR went from 500 to 5,000 in 3 months, the market is declining. If it went from 8,000 to 2,000, it's growing. Stable BSR around 1,000-3,000 often indicates healthy, sustainable demand. Ignore these parameters and you'll make costly mistakes. Finding good products is a mix of skill, experience, and smart strategies. Basic research finds obvious opportunities that everyone else also finds. Advanced research finds hidden gems that others miss. Stop competing with everyone else on obvious products. Find opportunities only you can see. If you want to learn the right way to do the Amazon business, checkout the free training:
See you then. Happy building! Ali Lokhandwala, India’s Top Amazon Expert Once a champion, always a champion.
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India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.
Hey Reader, Don't burn your money on ads thinking they'll magically grow your sales. This is the biggest mistake most Amazon sellers make — they keep running ads but ignore their listing completely. The truth is, ads only bring traffic, but your listing converts it into sales. If your listing is weak, every rupee you spend on ads goes straight to waste. If your title isn't optimized, bullet points aren't convincing, or backend keywords are missing — customers will visit and leave instantly....
Hey Reader, If you're still making these 3 mistakes, stop dreaming about scaling your business! No one can save your business from collapsing if you keep repeating them. If I had to start an Amazon business from scratch and grow it to 100 crore in annual returns fast, I would definitely avoid these 3 mistakes. 1. First, never deal in petty products from the very beginning Low-ticket, low-margin, and high-competition products are a complete waste of time. You'll spend months working hard only...
Hey Reader, Importing from China can completely mess up your life. Most people think finding a cheap importer means everything is sorted—but that's where their problems begin. Only work with importers who guarantee these 3 things: 1. Access to live photos and videos during production Catalogs always look perfect, but the real product can be totally different. Demand live factory videos showing your actual order being produced and packed. Photos can be old stock or someone else's products....