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Hey Reader, If you are only checking demand and seller count for product research, you're missing the real picture. Every seller checks search volume and competition. But these are basics everyone knows. Here are 3 advanced parameters that 98% sellers completely ignore: 1. Check advertising cost on main keywords See how much it costs to run ads and whether it's sustainable for your margins. If your ergonomic office chair has 30% profit margin but ads cost 35% of revenue, you're losing money on every sale. Smart sellers calculate: Can I afford ₹150 per click when my profit is only ₹800 per unit? If CPC is too high, even great products become unprofitable. 2. Analyze paid vs organic keyword distribution This tells you if demand is real or artificial. If 80% of traffic comes from paid ads and only 20% from organic search, it means sellers are creating fake demand through advertising. Real demand shows 60-70% organic traffic. People actively search for these products without ads pushing them. Artificial demand disappears when sellers stop advertising. Real demand stays consistent. 3. Check BSR trends, not just current numbers Lower BSR doesn't always mean better opportunity. Look at BSR movement over 3-6 months. If BSR went from 500 to 5,000 in 3 months, the market is declining. If it went from 8,000 to 2,000, it's growing. Stable BSR around 1,000-3,000 often indicates healthy, sustainable demand. Ignore these parameters and you'll make costly mistakes. Finding good products is a mix of skill, experience, and smart strategies. Basic research finds obvious opportunities that everyone else also finds. Advanced research finds hidden gems that others miss. Stop competing with everyone else on obvious products. Find opportunities only you can see. If you want to learn the right way to do the Amazon business, checkout the free training:
See you then. Happy building! Ali Lokhandwala, India’s Top Amazon Expert Once a champion, always a champion.
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India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.
Hey Reader, Don't validate these things before launch? Get ready to waste money. Most sellers get excited, select a product, and launch directly without proper validation. But smart sellers follow these 3 validation steps: First - Check search volume consistency If your security camera keyword searches spike only during festival seasons, that's a red flag. You need year-round steady demand, not temporary trends. Look at 12-month search data - consistent 8,000-12,000 monthly searches are...
Hey Reader, Amazon sellers don't fail because of lack of effort. They fail because they keep doing the wrong things. Most sellers think they're failing because they're not working hard enough. Reality? You're following the wrong approach. Here's what experienced sellers do differently: Wrong approach: Launch home theater systems without seeing real demand Right approach: Validate product ideas with actual search volume and competition analysis before placing orders Wrong approach: Use blurry...
Hey Reader, People who never succeed on Amazon have one common mindset: Good product means everything. Sorry to say this, but this mindset will never let you be successful. Think rationally - if your premium massage gun is excellent quality but listing isn't optimized, where will visibility come from? If your graphics look amateur while competitors have professional images, how will you stand out? If you have zero reviews but competitors have 200+, why will customers trust you with their...