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Hey Reader, Sometimes your biggest enemy is your own thinking. A student joined our mentorship program last year. Super excited, ready to scale, full of energy. But I missed asking one crucial question: How flexible was his mindset? I started researching products for him. Every single recommendation got shot down: "This product looks bad." "This has no future potential." "Only 40% net margins? I need better." "I want 2 products for just ₹7 lakh budget." After the 4th rejection, I realized what was happening. He wasn't thinking with data. He was thinking with emotions and unrealistic expectations. The products I recommended were based on solid research - good demand, manageable competition, healthy margins. But he wanted perfection that doesn't exist in the real world. By the 5th product rejection, I made a tough call. I removed him from the program. Why? Because people with rigid mindsets can never succeed on Amazon. They want quick money without putting any efforts. They want products with 100% guaranteed success rate while no business has that assurance. Amazon rewards flexibility and data-driven decisions, not stubborn opinions. Successful sellers adapt to market realities. They take good opportunities even if they're not "perfect." Failed sellers keep rejecting real opportunities while waiting for imaginary perfect ones. If you can't trust research and adapt your thinking, this business isn't for you. I've learned to identify these rigid mindsets early. They waste everyone's time - mine and theirs. Now I ask better questions upfront. If someone wants unrealistic perfection, I politely decline. Sometimes protecting your time means saying no to the wrong mindset. If you want to learn the right way to do the Amazon business, checkout the free training first:
See you then. Happy building!
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India's Top Amazon Expert | Generated over 50 Crore Revenue | Trained 15,000+ Entrepreneurs | I help businesses and entrepreneurs start and scale a profitable Amazon business.
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